“This year marks the 100th birthday of the T-shirt. Maybe.
It’s clear the simple little garment has been around for many, many years and rose in popularity just as fashion was losing some of its starch. But no one knows exactly when the T-shirt as we know it was born.
What we do know is that in 1913, the U.S. Navy brought tees into public consciousness in a big way when it ordered a “light undershirt” for sailors to wear under uniforms.”
T-shirts have certainly come a long way over the years. Today, more than a casual apparel or a fashion accessory, they can be used to promote a brand. Take a look at what’s printed on t-shirts nowadays: Some proclaim values, while some represent memories and aspirations. Some can also be flaunting your brand name. Stuff.co.nz also has this to say about the T-shirts of today,:
“The T-shirt has transformed from an undergarment into a personal billboard — a carrier of messages, conveyor of attitude.”
Consider the value of a t-shirt to its wearer. If you look at the clothes drawer of an outdoorsman, you will likely find custom embroidered shirts related to hiking, biking, or fishing. Look in a child’s closet and you’ll instantly discover his favorite superhero or cartoon character. Americans have a long standing love affair with the humble t-shirt, and that’s not likely to change any time soon.
Using custom embroidered polo shirts as a promotional tool should not be underestimated. You can use them to launch a product or a new idea. You can give them away as an incentive, a token of appreciation, a memento or an award. With a little ingenuity, promotional t-shirts can help foster loyalty among your customers and build morale among your workers.
If you’re looking for quality t-shirts for promotion, companies like Metro Printed Products can help you.
(Source: The 100th birthday of the humble t-shirt, Stuff, Sep. 7, 2013)