A progressive business should always be one step ahead, anticipating its customers’ needs. And when it is able to do just that, it makes sure that it gets noticed. Promotional strategies and advertising are time-tested methods for companies to reach their target market; an example is the traditional use of media, such as radio and television, which can be exorbitant. However, there are more economical ways to get the attention of your target market.
One of them is the creation and distribution of memorable promotional items. It may not seem that much consequential to stamp a company’s logo on a pen or a cap, but the subliminal impact of keeping the brand present in people’s minds through objects that they commonly use is the whole idea of effective advertising. Joshua Cintron, writing for the Examiner, explains the subtle advantage of promotional giveaways:
“Using these products will help provide your company with a unique, creative flair that other companies are not using. This will help you to stand out from the rest of the competition. By passing out these types of items, you are opening the line of communication within a community about your company and the services that you provide. It makes an excellent icebreaker and the recipient is more likely to listen to what you have to say.”
Compared to traditional advertising methods, the use of promo items are way more cost-competitive. An advertising slot in a radio show, or even more so, in television, can cost up to hundreds of thousands of dollars. Compared to that, the cost of printing brand logo shirts and other knickknacks is negligible. Another advantage is the ease with which promotional items with company logo or message campaigns are distributed. In conferences, for example, distributing pens or stationery may be an effective way to get the brand seen. In conventions, tote bags as free giveaways get your brand traveling to many places, to be seen by many more. Promotional giveaways, in fact, holds the unique ability to penetrate the market, serving as potent “walking” advertisements for the business
For the full impact of business promotional products, make sure you take your business to trustworthy sources of custom printed solutions, such as Metro Printed Products, to craft excellent promotional items for business events or campaigns. High-quality promotional products that advertise a company’s brand can project your company’s commitment to reliability and customer satisfaction.
(Source: The Benefits of Using Promotional Products in Your Business Marketing, October 21, 2014)